What is the current seo trend?
The current SEO landscape is defined by Generative Engine Optimization (GEO) , a massive shift from traditional search engines toward AI-driven search experiences . Because AI engines answer questions directly, zero-click searches have hit an all-time high of 68% . To stay visible, optimization strategies must adapt to how Large Language Models (LLMs) find, synthesize, and cite information. 1. Generative Engine Optimization (GEO) & AI Overviews Google's AI Overviews and platforms like SearchGPT have changed the traditional "click a link" model into an "answers first" format. Optimize for Citations : Instead of aiming solely for the number-one organic link, websites must structure content to be cited as an authoritative source inside AI summaries. Structured Data : Using Schema.org markup helps AI bots easily crawl, understand, and extract your data. 2. The Rise of "Search Everywhere" SEO Users are increasingly bypassing Google to search dire...